Ninja Blender Review: The Best Mid-Range Blender for Most Households
Last updated: 2026-09-02 · By NicheHive Editorial
This article contains affiliate links. If you purchase through these links, we may earn a commission at no extra cost to you. As an Amazon Associate, NicheHive earns from qualifying purchases. See our full disclosure.
You don't need to spend $400 on a blender to get smooth smoothies every morning. You just need to know which $80 model actually delivers.
That's the Ninja Professional Plus BN701, the mid-range default for households that want countertop power without Vitamix pricing.
At $80 to $100, sometimes less on sale, it pairs a 1,000W motor with a stacked blade assembly and a 72-oz Tritan container. That's enough torque for daily smoothies and ice without the strain that plagues cheaper blenders.
This review breaks down how it performs on frozen fruit, leafy greens, and ice, and where it still loses to a Vitamix.
What the Ninja BN701 Is
The Ninja Professional Plus BN701 is the standard-setting mid-range countertop blender — 1,000W, 72-oz Tritan container, stacked blade assembly, 3 Auto-iQ programs, and three manual speeds plus pulse. At $80 to $100, with frequent sales to $60 to $80, it is the highest-value blender for the majority of household smoothie users.
18,000 Amazon ratings at 4.7 stars reflects strong consistent performance at the mid-range price — not a niche product rating.
Smoothie Performance
For standard frozen-fruit smoothies: the BN701 produces smooth results in 30 to 45 seconds at high speed or via the Ultrasmoothie Auto-iQ program. A typical smoothie (1 cup frozen mixed berries, 1/2 frozen banana, 1 cup spinach, 1 cup almond milk, 1 scoop protein powder): smooth with no detectable chunks after 45 seconds on high. The stacked blade design contacts the spinach at multiple heights, reducing the tendency for leafy greens to collect above the blade.
Where the Ninja shows its limits: on a challenging smoothie (1 cup raw kale with 3-inch stems, 1 cup frozen mango from fully frozen, 1/2 raw avocado, minimal liquid): chunks of kale stem and frozen mango remain after 60 seconds of high speed in the BN701. The same recipe in a Vitamix 5200 at 60 seconds: no detectable chunks. This is the real-world performance gap.
For the 90% of households that do not include raw kale stems or fully frozen mango in their daily blend: the BN701 is adequate and the $250 Vitamix premium is not justified by smoothie results.
Ice Crushing
The BN701 is the better ice crusher of the two (compared to Vitamix for this specific task). Ninja's stacked multi-tier blade contacts ice at multiple heights, producing shaved-ice texture on 4 to 6 ice cubes in 20 seconds. The Vitamix single blade at the bottom of the container is less efficient on straight-ice crushing — it works but produces coarser results in equivalent time. For frozen margaritas and blended cocktails: the Ninja wins.
Cleanup
The 72-oz container lifts off the motor base, and both the lid and container are dishwasher safe (top rack). The blade assembly separates from the container for cleaning — this is important for hygiene and for not blunting the blade in the dishwasher. Full cleanup: 2 minutes. Self-clean method (fill with warm water and drop of soap, run 20 seconds): 30 seconds.
Verdict
The Ninja BN701 is the right blender for households that make daily smoothies with standard ingredients at a budget that stops at $100. It handles everything standard smoothie users need, ice crushes reliably, and the 72-oz container serves 2 to 3 people per blend. The Vitamix comparison is covered in detail at Vitamix vs. Ninja Blender.
Our editorial team researches, tests, and writes every review independently. We never accept payment for placement.